Premium Digital Marketing • Addis Ababa, Ethiopia
The Agency Behind the Results
We combine data-driven strategy with creative execution to help Ethiopian businesses grow online — profitably, predictably, and with measurable impact at every step.
Mission & Vision
Making Marketing Accessible
To make professional digital marketing accessible to every Ethiopian business — regardless of size or budget. We close the gap between global standards and local realities.
East Africa’s Most Trusted
To become the most trusted digital agency in East Africa, known for transforming small businesses into recognisable, profitable brands across every channel.
Outcomes Over Promises
We do not sell services. We sell growth. Every strategy exists to move a metric that matters — revenue, leads, engagement, or brand awareness.
Why Clients Trust Us
Real numbers from real campaigns for Ethiopian businesses.
What Sets Us Apart
In a market full of freelancers and generic agencies, here is why businesses choose Ravini.
Founder-Led
You work directly with the founders, not junior account managers. Senior attention on every project.
Data-Driven
Every decision backed by analytics. Weekly reporting, clear KPIs, and transparent metrics.
Local Expertise
We are Ethiopian. We understand your audience because we are part of it.
Fair Pricing
Premium quality without premium budgets. Packages designed for Ethiopian business realities.
Our Approach
Structured, repeatable, and optimised. No guessing games.
Research & Audit
Deep dive into your business, competitors, audience, and current digital presence.
Strategy & Plan
Custom plan with deliverables, timelines, and KPIs. Full approval before execution.
Execute & Launch
Campaigns go live, content publishes, websites launch. We handle creative and technical.
Optimise & Scale
Weekly reviews. Cut what fails, scale what works. Continuous improvement.
Industries We Serve
We adapt our strategies to the unique challenges of each industry.
Tools We Use
The platforms and tools powering every campaign.
What We Stand For
These guide every decision, campaign, and client relationship.
Results First
We measure success by your growth, not our hours. Every strategy ties directly to measurable business outcomes.
Radical Transparency
No hidden fees. No mysterious processes. You see every metric, every decision, every birr spent.
Continuous Learning
Digital marketing changes daily. We invest heavily so our clients always benefit from the latest strategies.
Genuine Partnership
Every client is a partner, not a transaction. We care about your long-term success.
Integrity Always
If something is not working, we tell you immediately. Honesty builds trust and better results.
Speed & Agility
Small team, fast decisions. No bureaucracy. We move at the speed of digital.
The Ravini Timeline
Identifying the Gap
Biniyam and Mikiyas recognise that small businesses in Addis Ababa are being priced out of professional digital marketing. They decide to build the solution.
Proving the Model
The first Facebook ad campaign delivers a 30% sales lift and 4.2x return on ad spend within two months, validating the approach.
Team Expansion
Junior team members join. Internal training systems and quality frameworks established to ensure consistency.
Multiple Clients, Full Brands
Clients onboarded across food, fashion, and lifestyle. Complete brand identities created, followings tripled.
Methodology Refined
The structured process is formalised into a repeatable, data-driven framework for every engagement.
Full-Service Agency
ravini.net launches. Service offerings expand to include SEO, web design, and comprehensive marketing packages.
Common Questions
We offer a full range of digital marketing services including social media management, paid advertising on Facebook and Instagram, content creation, brand identity design, website design and development, search engine optimisation (SEO), email marketing, and strategic consulting. Every service can be bundled or booked individually depending on your needs and budget.
It starts with a free consultation where we learn about your business, goals, and challenges. From there, we conduct an audit and build a custom strategy with clear deliverables and timelines. You approve everything before we begin. Once live, we provide weekly performance reports and adjust in real-time. The whole process is transparent and collaborative.
Our pricing is designed to be accessible for Ethiopian businesses at every stage. We offer tiered packages and give custom quotes based on your specific goals. No hidden fees, no surprise charges. Reach out for a free quote.
Our clients have experienced: an average 30% lift in sales, up to 4.2x return on ad spend, significantly increased engagement, and consistent lead generation. We set realistic expectations from day one and provide weekly reports so you can track every metric.
Not at all. We built Ravini to serve businesses that cannot afford massive agency retainers. We have packages for businesses just getting started and comprehensive options for companies scaling aggressively. During your free consultation, we will recommend the best approach for your budget.
An agency brings structure, accountability, and breadth of expertise that a single person cannot match. You get a team with combined skills in advertising, content, design, analytics, and strategy. Documented processes, regular reporting, and backup capacity mean your project never stalls.
Ready to Work With Us?
Free consultation. Custom proposal. No obligation. We respond within 24 hours.