SEO Basics: How to Get Found on Google in Ethiopia

What Is SEO?

SEO (Search Engine Optimisation) is the practice of making your website appear higher in Google search results. When someone types "best coffee shop near me" or "web designer Ethiopia," SEO determines which businesses appear first.

Unlike paid ads, SEO traffic is free. Once your page ranks, it brings visitors 24/7 without ongoing ad spend.

Why SEO Matters

• Free organic traffic.
• High intent: People searching are actively looking for what you offer.
• Compounds over time.
• Builds trust.
• Low competition in Ethiopia: Most businesses have not invested in SEO yet.

Finding Keywords

1. Think like your customer.
2. Use Google Autocomplete.
3. Check "People Also Ask."
4. Use free tools. Google Keyword Planner shows search volume.

On-Page SEO

• Title tag: Include your main keyword. Under 60 characters.
• Meta description: 150-character summary with keyword.
• Headers: Use one H1 per page. Include keywords naturally.
• URL structure: Short and descriptive.
• Image alt text.
• Page speed: Compress images.
• Mobile-friendly: 80%+ of Ethiopian users are on mobile.

Google Business Profile

1. Claim your profile at business.google.com.
2. Complete every field.
3. Add photos: At least 10.
4. Collect reviews.
5. Post regularly.

Content That Ranks

• Write for humans first, Google second.
• Be comprehensive.
• Update regularly.
• Use internal links.

Next Steps

1. Set up Google Business Profile.
2. Optimise your homepage.
3. Write one blog post targeting a customer keyword.

Want professional SEO help? Get a free SEO audit or explore our content services.